CV
Yar Seazov
Product Design Director. Hands-on experience in UX/UI and graphic design for 14+ years. Red Dot Design Award winner. Lecturer & mentor.
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For the last 8 years, I've headed design and cross-functional teams mostly focusing on B2C products.
My primary passion is enhancing people's lives by rethinking their interactions with digital services and create products that smoothen daily experience and free up their time for what truly matters.
Oxygen • Fintech+
2024
Group Design Manager in US-based banking. Directed and redesigned main banking website, directed product design of publishing platform for immigrants and Oxygen Health service. Marketing and social media guidelines and support.
Aiuta • Ai-stylist
2023
Head of Design in AI-based fashion-tech startup with B2C, B2B, and hardware-development stream. Led the design of a mobile app, and browser extension, designed a website, visual identity, pitch decks etc.
Sber • Banking App
2017–2022
I led a design and product vision of the mobile banking app with 80M+ MAU developed simultaneously by 250+ teams, an investment app, and web banking. Worked as a leader of the UX/UI community with 350+ people.
Actually I was a Head of Design Department with 40+ employees, including 5 teams: Core Design, Design System, UX Research, User Emotions, Communication Design. I was in charge of product design in the Retail Unit and managed directly by the First Deputy of the biggest nationwide bank.
Product Vision Case →
Promoted the idea of a design system and founded a team of designers and developers who implemented it for Sber iOS and Android apps, and also web services.
Imagined and executed design system used by 250+ product teams used it in 7 digital products. Accomplished it with icon-pack, UX-writing guidelines, and visual assets. Launched a website, which played an essential role in promoting it for inner B2C teams and raising the value of the HR brand on the nationwide design market.
Design System Case →
Imagined and implemented an emotional banking approach, consisting of a few independent client products, which my User Emotions team launched: intro greetings (2M+ MAU), avatar creator (1,4M+ MAU), custom backgrounds (5M+ users).
Created brand characters with Petrick studio, developed guidelines on using illustrations and writing explicit and human-oriented texts for the design and UX-writing community.
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Otkritie • Bank
2015–2016
Went on a journey from a lonely UX/UI designer to the team lead of 7 people, who helped to make a marketing website, private banking, card delivery CX from client and courier point of view, several special projects, and responsive web banking.
Besides UX/UI there, I worked on creatives and marketing communication of our digital products for 300+ branches nationwide.
Robots' Ball • Events
2014–2015
I have designed a few websites, elevated visual identity, and brand guidelines for robot-related events and exhibitions held in 4 countries.
Earlier projects
2006–2015
A while ago I worked as a freelance web  and graphic designer. In 2007 co-founded the Greencow Studio, where we bring to life a lot of great projects.
As a graduate communication designer, I was passionate about creating branding, identity, brand books, and websites. These were the first steps on my route to UX/UI, followed by product design, which I admire the most for its complexity and versatility.
Blast from the past →
I enjoy exchanging insights on product design, strategic vision, and design leadership. It was a pleasure engaging with BBE and serving as a lecturer and tutor at BHSAD (British Higher School of Art and Design, Moscow).
I have spoken at multiple events and locations, such as the largest nationwide design conference, Dribble Meetup by Mail.ru, where I revealed our unique approach for app loading screens; the UX-marathon, where we discussed an idea of emotional banking; and 404fest in Samara. I have also participated in a few podcasts and written some articles about design. Worked as a mentor at Duo Sapiens and ADPlist.
I led the UX/UI community in Sber, organizing 80+ design meetups, planning and curating several design-related video courses, uniting the Design Community, and growing it to 600+ people.
Once, we had the opportunity to host Dylan Field, the CEO of Figma, for an event. He was in Moscow for the first time, and it was a pleasure to meet him in person. Here is the video of this meetup.
I created the design competency model for Sber and persuaded the holistic approach considering the designers' demand to grow as specialists rather than only conforming to company needs.
Enjoying the process of forming and supporting a team's well-being by nurturing healthy relationships, where each member accomplishes each other and is open to constructive criticism, is worth more than any awards or recognition.
More about me →
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